Unmanaged mobile: Is your corporate back door wide open?

New research shows that nearly 40% of businesses don’t have a plan for mobile

London, April 2018: New primary research from analysts Ovum and Brightstar, the world’s leading mobile services company, show that twenty years after the explosion of mobile usage in the 1990’s nearly 40% of businesses still don’t have a clear strategy for mobile.

The research, which was carried out in earlier this year, surveyed 250 decision makers in large organisations* globally revealed that nearly 40% either didn’t have strategic plan for mobility, or were not aware of one.

Ovum’s lead researcher for the report, Adam Holtby, said “Two of the most commonly used business tools today are the PC and the mobile. While the former is subject to strict governance, process and policy by CIOs the mobile appears to be neglected. The mobile device has become a key portal from which many employees now wish to undertake work, so when you consider the increasing capability and data storage potential of the modern smartphone this is the equivalent of putting a state-of-the-art alarm system on your front door while leaving the back door not only unlocked, but wide open. This is a real risk for business with the implementation of the General Data Protection Requirement (GDPR) now less than a month away.”

Emer Timmons, Brightstar’s Chief Marketing Officer and President Enterprise, said: “The research confirmed what we’ve been hearing from CIOs and procurement teams – they know mobile is increasingly important, but they struggle to give it the attention it deserves. They are consequently not getting the best return on what is a significant investment, and are also increasing the risk to their business. We’ve designed Brightstar MobileLife for Enterprise specifically to address both these concerns.”

Brightstar MobileLife for Enterprise makes it simple for businesses to get their people the wireless devices and services they need, exactly when they need them. It’s a customizable service that can include activation, distribution, financing and leasing, returns and trade-in.

Brightstar MobileLife provides end-to-end visibility and control, with the ability to track every element of a device’s life-cycle. When a device reaches the end of its life, Brightstar can manage the entire recovery process, and provide an audit of the device’s life—all the while protecting customer and individual data. This can include cutting-edge device grading, responsible electronics recycling, secure permanent data wiping and the option to restage higher-grade devices for re-use generating funds for re-investment.

For more information, and to a request a copy of the full report, Enterprise Mobility: Going Beyond just BYOD,  please contact Simon Harding.

* Organisations with 500 or more employees. Research was carried out globally including EMEA, Asia Pacific and the United States and Canada.


About Ovum:

Ovum is a market-leading data, research and consulting firm focused on helping digital service providers and their technology partners thrive in the connected digital economy. Through our 150 analysts and consultants worldwide, we offer expert analysis and strategic insight across the IT, telecoms, and media industries.

Founded in 1985, Ovum has one of the most experienced analyst teams in the industry and is a respected source of guidance for business leaders, CIOs, vendors, service providers, and regulators looking for comprehensive, accurate, and insightful market data, research, and consulting. With 23 offices across six continents, Ovum offers a truly global perspective on technology, communications and media markets and provides clients with insight including workflow tools, forecasts, surveys, market assessments, technology audits, and opinion.

Ovum is part of the Business Intelligence Division of Informa plc, a leading business intelligence, academic publishing, knowledge and events group listed on the London Stock Exchange.

Follow Ovum on Twitter @ovum and LinkedIn


About Brightstar:

Brightstar simplifies the wireless world, making mobile technology accessible to everyone. A subsidiary of SoftBank Group Corp., we are the world’s leading mobile services company for managing devices and accessories. We work with carrier, retail and enterprise customers across 70 countries, touching every stage of a device’s lifecycle, from when it’s manufactured to the moment it’s time to trade it in and re-market it.

Media contact: Jeremy Thorp, +44 7785 696 943

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