(Editor’s note: This article was originally produced for Business Reporter’s “Future of the Supply Chain” digital report, published in June 2018.)

The supply chain has always been an important element of the wireless industry, as devices have played an integral part of both carrier and retailer consumer offerings.

Its prominence has been intensified by recent developments in the broader wireless ecosystem, primarily the increase in price of the top of the range handsets to meet or exceed the £/€/$ 1,000 price point. This, in turn, has led to consumers upgrading their devices less often, which has made for difficult trading conditions for carriers and especially retailers.

The combined impact of these trends has led to carriers and retailers treading a very fine line in regard to their handset supply chain. Get it right and you can make the annual launch season a trading peak, winning and securing customers with a high lifetime value. Get it wrong and you risk losing market share amongst high-value customers, or carrying a lot of high-value stock which ties up valuable working capital and drives up operating costs.

It is a similar story in the enterprise space where employees increasingly demand the same standard of communications and IT kit that they have become accustomed to using in their personal lives. This puts pressure on CIO and procurement teams to deliver enhanced choice and flexibility or risk conceding ground in the “war for talent”, which is showing signs of hotting up as the recovery from the 2008 recession gathers pace.

In light of this increased pressure Remon Gazal, Brightstar’s Chief Commercial Officer and SVP Brightstar Logic talks about what businesses and organisations can do right now to turn their supply chain to a source of competitive advantage. He also discusses some of the upcoming technological trends which are likely to have a major impact on the supply chain space in the next few years.

See here for the interview with Business Reporter.