Customer Relationship Management (CRM) is at the core of any customer focused business strategy and aims at maximizing the value of a company's customer portfolio through more focused marketing, sales and customer services. This additional focus is achieved by having a 360-degree view of all customer contacts. This 360-degree view is achieved by integrating the sales, marketing and customer service activities. Companies can strengthen customer loyalty, and profitability, by leveraging integrated sales, marketing and service data to provide a highly personalized experience that reflects past purchases and service requests.

BrightStar realizes that long-term customer relationships are fundamental to our clients' success and that strategic use of the accumulated customer experience and customer segmentation data will enable a company to maximize the value of its customer portfolio. We assist companies in attaining a competitive advantage by improving their ability to make use of the information gathered through the array of contacts made with their customers.

With our fundamental understanding of the major CRM applications, (SAP, Siebel and PeopleSoft), and our broad technical experience, BrightStar is able to assist our customers in identifying and understanding their CRM requirements and subsequently recommending and implementing the most appropriate technical solution. To date BrightStar has successfully assisted our customers with the following types of projects -